Ethical Influencer Marketing · Sydney

Influence, done right.

We connect brands with vetted, values-aligned creators and run campaigns that build credibility, reach, and real results — without the risk of partnering with the wrong people.

Founded in Sydney, Australia Every creator manually vetted Honest, transparent reporting
What we do

Influencer marketing without the gamble.

Most influencer campaigns fail for the same reasons: the wrong creator, a mismatched audience, or a partnership that looks good on paper and feels off-brand in practice. Ethiq Connect exists to remove that risk — we vet every creator for authenticity, audience quality, and values alignment, then build, run, and measure campaigns that protect your reputation while they grow it.

Where brands & creators meet — on purpose.

Two audiences. One standard. Every connection grounded in trust and shared values.

Who we help

Two paths. One commitment to doing it well.

For Brands

Reach the right audience.

We source, vet, and manage influencer partnerships end to end — so you get authentic content, measurable results, and zero brand-safety surprises.

Explore brand services
For Creators

Work with brands that respect you.

Join a curated network and get matched with paid collaborations that align with your values and your content — no spammy briefs, no misaligned products.

Join the creator network
Why Ethiq Connect

Built different — on purpose.

Vetted, not random

Every creator is screened for real engagement, audience authenticity, and brand fit. No bots, no bought followers.

Values-aligned matching

We match on more than reach — on tone, ethics, and audience values, so collaborations feel genuine.

Full-service execution

From strategy to content to reporting, we manage the campaign so you don't chase deliverables.

Transparent reporting

Clear, honest performance data. You see what worked, what didn't, and what we'd do next.

How it works

A simple, transparent process.

01

Discovery

We learn your brand, goals, audience, and non-negotiables.

02

Strategy & Sourcing

We build the plan and hand-pick a vetted creator shortlist.

03

Launch & Manage

We brief creators, manage content and approvals, and keep it on schedule.

04

Measure & Optimise

You get a clear performance report and recommendations for what's next.

Our standards

We're a young agency — so we earn trust the hard way.

We won't show you logos we haven't worked with or reviews we haven't earned. Instead, here's the standard we hold every campaign to, from day one. As we deliver work, real case studies and named client results will take this space.

Every creator is manually vetted

Real engagement, real audiences, real values fit — checked before we ever recommend them.

We say no when it isn't a fit

We turn down partnerships that don't align — even when they'd pay us.

We report honestly

Clear results, including what underperformed. No vanity metrics, no spin.

You get our full attention

Being early means every client gets our best work — not the leftovers of a busy roster.

Ready to run influencer marketing you can stand behind?

Tell us about your brand or your creator profile. We'll reply within one business day with honest, practical next steps.

For Brands

Reach the right audience through creators who actually fit.

End-to-end influencer campaigns — sourced, vetted, and managed — with transparent reporting and zero brand-safety surprises.

The problem

Influencer marketing works — until it doesn't.

A bad creator partnership doesn't just waste budget. It puts your reputation in someone else's hands. The usual failure points:

Inflated follower counts and bought engagement that never converts.
Creators whose audience doesn't match your actual customer.
Off-brand content that feels like an ad and erodes trust.
No reporting — so you never learn what to do differently.
Our answer
We treat every campaign like our reputation depends on it — because it does.
Audience & engagement verified before we recommend anyone
Values and tone matched to your brand
Contracts, content and timelines managed for you
Honest reporting after every campaign
What you get

A campaign partner, not just a contact list.

The right creators

A hand-picked, vetted shortlist matched to your audience — not a spreadsheet of follower counts.

A clear strategy

Objectives, platforms, messaging and KPIs defined before any budget is spent.

Real accountability

Transparent reporting on reach, engagement and conversions — and what we'd change next time.

Let's plan a campaign worth being proud of.

Tell us your goals and budget. We'll reply within one business day with an honest, no-pressure recommendation.

For Creators

Work with brands that respect you and your audience.

Join a curated network and get matched with paid brand partnerships that fit your values and your content — no spammy briefs, no misaligned products.

Why creators work with us

Partnerships that protect your credibility.

Only relevant brands

We match you with brands that fit your niche and values — so collaborations feel natural to your audience.

Fair, professional deals

Clear contracts, fair rates and defined deliverables. We handle the negotiation so you don't have to.

Room to create

We brief brands on keeping your voice intact — authentic content performs, and we know it.

How to join

Getting into the network is simple.

01

Apply

Send us your profile and social handles through the contact form.

02

Quick review

We check engagement, audience and content fit — the same standard brands rely on.

03

Get matched

When a relevant campaign comes up, we reach out with the brief and the offer.

04

Create & get paid

You make the content; we manage the admin, timelines and payment.

Ready for brand deals that actually fit?

Apply to the creator network — it's free, and there's no obligation.

Services

Full-service influencer marketing, built around your goals.

Whether you need a single campaign or an ongoing creator strategy, we handle the work end to end. Here's how we help.

01

Influencer Sourcing & Vetting

We find creators who genuinely fit your brand — and screen out the ones who don't. Every creator is checked for real engagement, audience authenticity, content quality, and values alignment. You get a shortlist you can trust, not a spreadsheet of follower counts.

The right creators, with zero brand-safety surprises
02

Campaign Strategy

Before anyone posts anything, we build the plan: objectives, target audience, platform mix, creator tiers, messaging, timeline, and KPIs. Strategy first means budget spent with intent, not guesswork.

A clear, goal-driven roadmap for every dollar
03

Brand Partnerships & Negotiation

We manage the relationship — outreach, briefing, contracts, rates, deliverables, and usage rights. We protect your interests on terms and timelines while keeping the partnership positive for the creator.

Fair, professional deals with no awkward back-and-forth
04

Content Planning & Production Support

We work with creators on concepts, briefs, and approvals so the content stays on-brand without feeling scripted. We balance your message with the creator's authentic voice — the combination that actually converts.

Content that fits your brand and feels genuine to their audience
05

Performance Tracking & Reporting

Every campaign ends with a clear, honest report: reach, engagement, conversions, and what we'd change next time. No vanity metrics, no spin — just the data you need to make the next decision.

Proof of what worked, and a smarter plan for what's next
How we work together

From first call to final report.

01

Consultation

A free, no-pressure conversation about your goals and whether we're the right fit.

02

Strategy & Proposal

A tailored campaign plan with a clear, itemised quote.

03

Launch & Manage

We run the campaign — creators, content, timelines and approvals.

04

Report & Optimise

An honest performance report and recommendations for what's next.

Pricing

Transparent pricing, tailored to your goals.

We tailor each engagement to your goals and budget — from one-off campaigns to ongoing retainers. Book a free consultation for a clear, itemised, no-obligation quote. No hidden fees.

FAQ

Questions, answered honestly.

Brands of any size that care about their reputation, and creators with genuine, engaged audiences. We focus on partnerships where the values genuinely line up.

We vet every creator for authentic engagement, we decline partnerships that aren't a real fit — even paid ones — and we report results honestly, including what underperformed.

It depends on scope. After a free consultation we'll give you a clear, itemised quote with no hidden fees — whether that's a single campaign or an ongoing retainer.

Being early means every client gets our full attention and our best work. We'd rather grow slowly with a reputation we're proud of than fast with one we're not — and that discipline benefits you directly.

Send us a message through the contact page. We reply to every enquiry within one business day.

About Ethiq Connect

We're rebuilding trust in influencer marketing.

An influencer marketing agency in Sydney, founded on one principle: real influence begins with integrity.

Our story

It started with a frustration.

Influencer marketing works — but too much of the industry runs on inflated follower counts, mismatched partnerships, and campaigns that prioritise reach over reputation. Brands get burned. Creators get treated as billboards. Audiences stop believing what they see.

We thought it should be done better. So we built an agency around a single idea: real influence begins with integrity.

Why ethics matters

Ethical isn't a luxury. It's the only version that still works.

Audiences are sharper than ever. They can tell when a creator doesn't actually use the product, when the values don't match, when the post is just a paycheck. When that happens, the brand doesn't just waste budget — it loses credibility.

A genuine creator with an engaged, trusting audience will always outperform a bigger account with a hollow one. We built Ethiq Connect to back the version of this industry that lasts.

What we do differently

The discipline is the product.

We vet every creator before they enter our network — checking for authentic engagement, real audience quality, and a values fit with the brands we'd put them in front of. We turn down partnerships that don't align, even when they'd pay. We report performance honestly, including what didn't work.

Where we are
A Sydney agency, early in our journey.

Which means every client and every creator we work with gets our full attention and our best work. We'd rather grow slowly with a reputation we're proud of than fast with one we're not.

Our values

Four principles, no exceptions.

Integrity first

We say no to partnerships that don't fit, and we tell you the truth about results.

Authenticity over reach

A genuine, engaged audience beats a big, indifferent one. Every time.

Partnership, not transaction

We build long-term relationships between brands and creators — not one-off ad placements.

Transparency always

Clear pricing, clear process, clear reporting. No black boxes.

Want to work with an agency that takes this seriously?

We'd love to hear from you — whether you're a brand or a creator.

Contact

Let's build something worth being proud of.

Whether you're a brand looking for the right creators or a creator looking for better partnerships — we'd love to hear from you. We reply to every enquiry within one business day.

Based in

Sydney, Australia

No sales pressure — just an honest conversation about whether we're the right fit.

Optional — a rough range helps us shape the right recommendation.

Thanks — message sent.

We'll get back to you within one business day.